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Jewellery Ad Featuring Transwoman Becomes Hit on Internet, Bollywood Celebs Send Love

New Delhi: With the tagline “pure as love”, a latest unconventional jewelry advert that traces the journey of a trans lady has garnered immense love and reward from Bollywood celebrities and the widespread individuals alike on social media. The one-minute-forty-second progressive advert, for a Kerala-based firm – the Bhima Jewellers, is being praised for conveying the much-needed  message for the society. Additionally Learn – ‘I am Not A Homosexual Man, I Am A Transwoman’, Designer Saisha, Formally Swapnil Shinde Comes Out as Trans Lady

The protagonist is performed by Meera Singhania Rehani, a outstanding trans lady, activist and social media persona.

The unconventionality

It wouldn’t be improper to say that this advert has been crafted as fantastically as a film, and takes the viewers by means of the tough journey of a transwoman from childhood to marriage, which in itself is first of its variety. Every of her life’s milestones marked gently and sensitively, in fact, by items of beautiful jewelry. The gradual but assured transformation of the brooding, unshaven younger man with chaos and melancholy in his eyes into an attractive, assured, laughing younger lady, along with his household’s unfettered love and assist, takes nearly 100 seconds to unravel however packs in a lifetime of hope and fulfilment. Additionally Learn – In opposition to All Odds: The Inspirational Journey of Karnataka’s First Trans-woman Physician

Watch the advert right here

What the celebs mentioned

Bollywood celebrities took to Twitter to share their views about this advert. Kritika Kamra, Alankrita Shrivastava, Shruti Seth, Tisca Chopra and plenty of others took to the micro-blogging website to reward the progressive advert. “I’m not crying, you’re crying,” wrote comedian-actor Vir Das. Whereas Shruti commented, “This is likely one of the most exceptional adverts I’ve seen. @bhimajewellers simply upped the ante to a different stage. All of us can buy one thing from them as a present of assist, so that they proceed to make extra adverts like this one. Please watch it and share.” Alankrita tweeted, “Pure as love.”

The advert’s significance

In in the present day’s time, when inclusivity is the necessity of the hour, such progressive adverts grow to be so related in conveying the suitable message to the society. This jewelry advert has ventured right into a topic with such nuance that seeks to each problem and alter the normative narrative round girls, queer pleasure, and inclusivity, and for that, it’s profitable 1000’s of hearts on social media. And rightly so!

This advert has hit the suitable chords with the viewers and can stick with us perpetually!

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