Mumbai: Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble, and Kunal Vijayakar, are all coming collectively to sue the dreadful yr 2020. Shocked? Don’t be as they’re all collaborating for #LiveItUp 2021, an eight-part web-series conceptualized and produced by the Godrej Group. 2020 shall be personified by actress-comedienne Jamie Lever. This digital collection shall be launched solely in the course of the fifth version of Godrej L’Affaire, India’s coolest way of life affair with a lot of music, masti and fabulous reductions on way of life manufacturers.
Launched on the Godrej L’Affaire Instagram and Fb web page (@godrejlaffaire) on February 14, the revolutionary mini web-series takes an extended, onerous have a look at the yr 2020 in a enjoyable conversational method. Godrej L’Affaire fifth season is all about making India bounce again, with reside streaming classes, unique internet content material launch, flash contests and greatest offers & affords which might be greater than beneficiant.
The net-series has been conceived as a unusual courtroom theatrical through which viewers will see the yr 2020, performed by Jamie Lever, placed on trial for the disruptions it prompted in our lives this yr from journey and meals to parenting, grooming and varied different nuances of Life-style.
Amol Parashar for example will sue 2020 for canning all our journey plans. Kunal Vijayakar will search revenge on behalf of us foodies who needed to cook dinner for ourselves. Aashka Goradia Goble shall be representing our love for health and psychological well being. Duo Gurmeet Choudhary & Debina Bonnerjee shall be giving their piece of thoughts to 2020 for not being posture-friendly and Arjun Bijlani goes to make sure we get again that ‘security waali feeling’. There shall be Shivangi Joshi who will struggle for the fitting to our magnificence routines, Smriti Khanna would be the voice of lockdown dad and mom. The fashionista Surbhi Chandna will sue 2020 for making us costume in PJs all day and evening.
A ‘choose’, performed by radio host Sharma G aka Gaurav Sharma, will hear the arguments earlier than delivering the decision on the finish of every episode.
Sujit Patil, VP & Head of Company Model & Communications, Godrej Group, stated, “On the Godrej Group, we’re always striving to domesticate a deeper engagement with our shoppers and our viewers. The pandemic could have made this more durable than ever, however then again the digital world has opened up so many revolutionary avenues to construct these connections that may be simply as impactful. The launch of this enjoyable web-series with seamless model integration is an instance of this. We imagine the idea and storytelling will create a riveting narrative for viewers and an much more immersive Godrej L’Affaire expertise in a yr once they can’t attend it personally.”
The collection will spotlight the trials and tribulations of 2020 by way of its quirky narrative. It is not going to solely depart viewers laughing however can even join with them as each character calls for payback from 2020.
‘2020 payback karo’ would be the rallying cry of the plaintiffs who every have their very own causes to sue the yr. However who wins? That’s the thriller of it.
Watch the webisodes on Godrej L’Affaire Fb web page and Instagram deal with @godrejlaffaire. One may also go to Godrej L’Affaire by clicking on clicking on https://bit.ly/3r8llIB.
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